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Dental Dental Marketing 2008 p1:

• Marketing clue: 20/60/20
  An elaboration of the basic 80/20 rule (80% of a dental practice's revenue comes from the top 20% of patients) is alive in dentistry.
• What's on first: internal or external marketing?
  Which is more important, internal marketing or external marketing? Which comes first?
• Dental Economics and Levin Group 2008 Practice Survey available for completion
  DE and Levin Group are once again partnering to bring you a survey that will give you some insight into important practice areas.
• Ultradent schedules CE trip to Cancun
  Seminar features Drs. Dan Fischer & Robert Margeas and Ultradent's resident CDA/RDA, Ms. Victoria Wallace.
• New Web site offers free dental marketing advice
  Site dedicated to answering the tough questions dentists have about effectively marketing their practice.
• How to write a business plan
  While successful practitioners share many characteristics, they all have one thing in common: a good business plan.
• How a practice vision can guide the new dentist to success
  Why is having a vision so important? Dr. Ashish Patel is a textbook example of how a strong practice vision can lay the groundwork for success.
• Branding a practice
  Besides starting a new practice, creating a brand name for that business is important.
• Preparing for first-time ownership
  Allison Farey, President of Matsco, has more than 25 years of experience in the equipment leasing and financial services industry.
• Imaging Sciences International to host Second International Congress on 3-D Dental Imaging
  Dental specialists, cone beam experts, third party software companies to learn about latest advancements in 3-D dental technology, treatment planning, and patient care.

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