Anticavity fluoride toothpaste

June 1, 1998
Enamelon, Inc. introduces ENAMELON® Anticavity Fluoride Toothpaste, formulated with soluble calcium and phosphate. ENAMELON® delivers a breakthrough remineralization technology to strengthen tooth enamel and help stop cavities before they begin.

Enamelon, Inc. introduces ENAMELON® Anticavity Fluoride Toothpaste, formulated with soluble calcium and phosphate. ENAMELON® delivers a breakthrough remineralization technology to strengthen tooth enamel and help stop cavities before they begin.

- Every time food is eaten, oral bacteria produce destructive plaque acids that attack tooth enamel, causing a loss of calcium and phosphate, the major structural components of teeth. This demineralization weakens tooth enamel and, if it is not balanced by remineralization, can lead to incipient lesions or early-stage tooth decay. ENAMELON® is the first sodium fluoride toothpaste that provides an assured level of soluble calcium and phosphate ions to enhance the remineralization activity of fluoride.

- For additional information, visit Enamelon, Inc. on the Internet at www.enamelon.com.