Licensing Partnership

Oral-B Laboratories announces a partnership with Nickelodeon to market oral care products for children.

- The Oral-B Nickelodeon products are tailored to kids ages five and older. The oral-care line features two families of products. The Nickelodeon brand of toothbrushes and toothpastes feature designs from the basic cable network, while the Rugrats line features designs from the network`s top television show.

- Dental offices can order the Nick-Knack Pack, which will be sent with a minimum order of 12 dozen Oral-B Nickelodeon toothbrushes. The package includes a poster with brushing and flossing how-to`s, an inflatable blimp, Nickelodeon magazine, and take-home materials for kids.

- Dental offices also will be able to dispense samples of the new Oral-B Nickelodeon Ice Mint Splash toothpaste, as well as Rugrats character toothbrushes and the Rugrats Blue Fruit Burst toothpaste.

- An Oral-B Web site will also entertain kids with the Nickelodeon theme. The address is www.kidsonly.com.

- For more information, contact Oral-B Laboratories, (800) 446-7252.