Th 1003 Trade 01

Trade News

March 1, 2010

Ivoclar, Nobel Biocare partner

Ivoclar Vivadent and Nobel Biocare have signed a global agreement to provide and commercialize high-performance ceramic and acrylic materials, allowing Nobel Biocare to expand its NobelProcera restorative and prosthetic portfolio through new products, solutions and materials.

“We see a partnership with Nobel Biocare as an ideal combination of premium skills and focused commitment to quality esthetic restorative and prosthetic dentistry. Ivoclar Vivadent is very pleased to have IPS e.max as a material solution within the NobelProcera system,” said Robert Ganley, chief executive officer of Ivoclar Vivadent AG.

Ivoclar Vivadent will provide Nobel Biocare with newly developed acrylic material for temporary crowns and bridges. The acrylic material from Ivoclar Vivadent together with the NobelProcera state-of-the-art CAD design and unique CAM manufacturing process will represent a durable prosthetic solution with excellent surface finish and fit. The new temporary solution will be introduced to the market as of March/April 2010.

Furthermore, Ivoclar Vivadent will supply Nobel Biocare with IPS e.max CAD lithium disilicate ceramics for the milling of full-contour crowns. Nobel Biocare will start the launch of its new range of IPS e.max products as of mid-2010.

“This partnership with the world-leading dental materials provider, Ivoclar Vivadent, marks another step in our strategy to strengthen NobelProcera’s position as a key offer in CAD/CAM dentistry,” said Domenico Scala, chief executive officer of Nobel Biocare. “This cooperation, which also encompasses research, development and education, ensures optimal product fit between the two providers, leading to better clinical results for dental professionals and their patients.”

Holiday Cheer program enrichs holidays

Henry Schein, Inc., brightened the holiday season for nearly 1,000 children and their families this year through the Company’s Holiday Cheer program. Founded in 1999, Henry Schein’s Holiday Cheer program is a flagship initiative of the company’s global social responsibility program, Henry Schein Cares.

As part of the Holiday Cheer, individual children are sponsored by Team Schein Members, who contribute their own time and money to ensure that each child’s holiday wishes come true. Clothing, toys, games, and other gifts were presented to participating children and their families at special holiday celebration events held at many Henry Schein locations around the world. Many festivities included a holiday dinner, entertainment, candy and popcorn machines, Santa and Mrs. Claus, and much more.

Sesame Communications relocates

Sesame Communications, a dental industry pioneer in online patient connection systems, has relocated its offices to Seattle with the goal of elevating operational efficiencies. The company will move into a 12,000-square-foot office space (right).

Recognized as the 36th fastest growing company in Washington State by Puget Sound Business Journal in 2009, Sesame has grown to more than 80 team members (60 of them in Seattle), necessitating the move to a new expansive facility.

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“Tukwila and Renton have been good to us our first 10 years,” said Frith Maier, chief executive officer. “The move to the new office is a great step for Sesame; it gives our talented team the creative space they need to collaborate on the smartest ways for dentists to find and stay connected with patients.”

Sesame’s new address is 542 First Avenue South, Suite 300, Seattle, Wash., 98104.

Sirona wins design awards

Sirona has announced that the CEREC AC and the SIROLaser Advance were awarded the 2009 GOOD DESIGN Award for excellent product concept and appearance. The two products were designed by collaboration between Sirona and the Germany-based Puls Design. The GOOD DESIGN AWARD is awarded by The Chicago Athenaeum — the Museum of Architecture and Design together with The European Centre for Architecture Art Design and Urban Studies.

Cadent, Straumann ink accord

Cadent has finalized an agreement with The Straumann Group, whereby Straumann will become the exclusive European distributor of the iTero digital impressions system. Terms of the agreement were not disclosed.

“This distribution agreement with Straumann continues the on-going execution of our global market penetration strategy for iTero,” said Timothy Mack, president of Cadent. “iTero was launched in 2007 via targeted regional rollouts and was widely available via direct sales throughout the United States and Canada by fourth quarter 2008. In 2009, sales and marketing efforts were expanded through distributor partner relationships in North America and we began analyzing strategic partners for global expansion. As 2010 kicks off, we are delighted that through Straumann’s exceptional sales and marketing organization, dentists and laboratories throughout the Europe will have access to iTero’s unique capabilities, such as performing digital impressions for advanced prosthetics cases.”

Scandex announces new dental division

Scandex, LLC, one of the largest providers of Swedish ergonomic chairs and stools in the U.S. and Canada, has recently launched a new dental division to cater to the unique seating requirements of dentists, hygienists, lab technicians, and dental office staff.

“The demand for our Swedish ergonomic seating has increased significantly within the dental industry, so much so that we have developed a new division to cater to their specific needs,” said Sven Emilsson, director of sales at Scandex.

Scandex also recently launched the second generation of their website ( which provides dentists, hygienists, and assistants with a selection guide that provides guidelines for utilization of Scandex’s Swedish ergonomic chairs and stools in various settings.

New distribution center for CMP Industries

CMP Industries has opened a new distribution center in St. Louis, giving the company the ability to deliver to the Midwest even faster than before.

“From our four distribution centers, we now reach 42 states with ground parcel delivery within two days or less,” said CMP Industries president Devon Howe.

Tri Hawk celebrates 40 years

Tri Hawk Corporation recently celebrated its 40th anniversary at a combination anniversary/holiday party with its employees and spouses.

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Following a cocktail reception and dinner, company founder and chief executive officer Gustel Fischer (left) and Joanne Kydd, vice president of operations, thanked the employees for their critical contributions to the company’s success. The employees were then given a brief presentation on 2009 highlights and 2010 plans by Scott and Keith Macdonald, the marketing heads for the North American and European markets, respectively. A live band then surprised the German-born Fischer with a specially-written song called “Gustel the German Bur-Man” and sung to the melody from “Rudolph the Red-Nosed Reindeer.”

“We have an intense passion for burs, because we feel they are the most important instruments used by the dental practice,” Fischer said. “Many clinicians wrongly assume that all burs are alike, but the truth is that performance varies widely across the various bur brands.”

GNYDM honors five companies

The Greater New York Dental Meeting recently honored five exhibiting companies at the prestigious President’s Luncheon which featured Katie Couric as its celebrity guest. Bosworth Company, Dentsply International, GC America Inc., Hu-Friedy Mfg. Co. Inc., and Johnson and Johnson Healthcare Products were all presented with a plaque of special recognition that thanked them for 75 years of continuous support, dedication, and friendship as a valued exhibitor.

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Delinger tabbed by Philips Sonicare

Janette Delinger has been recognized by Philips Sonicare for her exceptional achievements receiving the Philips Sonicare Professional Educator of the Year 2009 Award. Delinger, the Professional Education Manager for the Mid-West Region, delivered programs to dental and dental hygiene students and professional association audiences, as well as writing course curriculum.

North America Senior Manager of Professional Education, Noel Paschke, RDH, MS, notes that Delinger’s accomplishments include having a positive impact in the U.S. as well as European markets delivering highly engaging and compelling courses in both markets.

Delinger will be honored with an inscribed brick in the walking path at the Smithsonian’s National Museum of Dentistry in Baltimore and a cash award.

DTA Foundation holds “Evening of Thanks”

The Dental Trade Alliance Foundation hosted its inaugural Evening of Thanks celebration at the Harvard Club of New York on November 30. The event honored DTA Foundation donors, grant recipients, and access to care leaders for their commitment to increasing the effectiveness of the oral healthcare system.

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More than 260 guests attended as live music, great food, fun casino games and celebrity guests Angelo Dundee and Bert Sugar were all part of the festivities. The DTA Foundation 2009 grant recipients were also in attendance. Each of the programs listed below received $25,000 grants from the foundation earlier in the year.

Children’s Dental Health Project (CDHP) is working to expand access to dental care for the 15 million children newly provided with comprehensive dental coverage in the federal Child Health Insurance Program.

Piedmont Virginia Dental Health Foundation is focused on improving the productivity of the existing dental workforce model through its initiative with Virginia Commonwealth University School of Dentistry.

TeamSmile Dental Outreach provides free dental services to underserved children in the community by teaming up with dental and sports professionals to provide a unique, one-of-a-kind experience.

Smiles for Success works to offer free dental services to women currently enrolled or graduated from a welfare-to-work program, which will help them to become financially independent.

For more information, visit

Dental Health Products honor Blue Sky Members

Dental Health Products, Inc. recently held its annual Blue Sky Event to celebrate significant sales milestones amongst the company’s top producers in 2009. Blue Sky Members gathered in downtown Appleton, Wisc., for a day of festivities and celebration in honor of their outstanding sales achievements.

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Pictured above, from left to right: (top row) account manager Scott Thern, account manager Darrell Durie, account manager Randy McGuire, account manager Keith Taylor, DHPI president Dale A. Roberts, government and institutions sales manager Gary Rubel, account manager Greg DeVillers, account manager Bob Holloway, account manager Robin Shear, account manager Bill Michales, account manager Mickey Pesola, DHPI COO Jim Roberts, vice president of sales and marketing Steve Desautel, field sales manager Scott Giese, senior sales manager Jeff Mann; (bottom row) account manager Steve Ward, Nebraska branch manager Dan Wacker, account manager Scott Schaepe, account manager Heath Miller, account manager Jay Havlicek.

Previewing IDEM Singapore 2010

Early signups by U.S. dental manufacturers for IDEM Singapore 2010 indicate that the Pacific Rim region holds a lot of promise for companies seeking to expand their sales into that region. IDEM will take place for the sixth time from April 16-18, 2010.

So far 20 companies have signed up for the IDEM USA Pavilion organized by Koelnmesse, Inc. in Chicago.

“IDEM Singapore is an excellent marketing tool for U.S. companies who are committed to become players in the Southeast Asian marketplace. We have been exhibiting at this event early on and think of it as the IDS of this region,” says Weston Pettersen, international marketing manager at Zimmer Dental, Inc.

Richard Campos, international sales and marketing manager at Air Techniques, added: “When we entered the Southeast Asian market six years ago, we could have easily sold our digital imaging systems directly to dental offices, but we resisted that temptation. Instead we successfully concentrated on finding distributors. Our sales to this region have grown continuously and we are ready to display new product lines at the upcoming event.”

Mette Petersen, president and managing director of Koelnmesse, Inc., in Chicago noted, “U.S. dental manufacturers are doing well in this part of the world. Currently, more than 30% of dental imports into Singapore come from the U.S. We expect 25 U.S. companies to take part at IDEM 2010, most of them will participate via our USA Pavilion.”

As of Feb. 1, more than 90% of the exhibit floor has been sold and show management expects around 390 companies and 7,000 visitors from the Pacific Rim region to be in attendance at IDEM Singapore 2010.

XCPT inks pacts with Zimmer, Nobel Biocare

XCPT Communication Technologies LLC recently signed deals with two of the most well-known names in implants, Zimmer Dental and Nobel Biocare.

Zimmer and XCPT signed a three-year agreement to collaborate by incorporating XCPT’s innovative software applications into Zimmer Dental’s Digital Dentistry initiatives.

With this agreement, Zimmer customers will be able to obtain licenses to a special version of the XCPT® Patient Engagement System™ software customized exclusively for Zimmer. As XCPT expands its product offerings in the future, the executive teams at Zimmer and XCPT will collaborate to create software products and functionality specifically targeted to Zimmer Dental customer’s needs.

Additionally, Nobel Biocare and XCPT signed an agreement to place XCPT’s Patient Engagement System software into Nobel Biocare’s PracticePerks™ customer portal.

Nobel Biocare, VITA team up

Nobel Biocare has signed a preferred partnership agreement with Germany-based VITA Zahnfabrik. The agreement with VITA marks the second partnership, after Ivoclar Vivadent, in the company’s newly established Preferred Partner Program. The collaboration with VITA enables Nobel Biocare to offer end-to-end prosthetic solutions by combining its competencies in CAD/CAM dentistry with VITA’s dental ceramics and expertise in artificial teeth as well as veneering and framework materials. The partnership will also involve the development of new materials, joint educational and training programs, and commercial activities.

ICON featured in Popular Science

Popular Science magazine recently featured Icon, the caries infiltrant system by DMG America, in the Med Tech section of its February 2010 issue.

“This was our best coverage yet,” said George Wolfe, DMG America president. “First we were on The Doctors, then Fox News, and then BetterTV. More and more people are hearing about how dentists using the Icon system can, in many cases, potentially help them avoid drilling and anesthesia to arrest early dental caries.”

Introduced by DMG America in September 2009, Icon, which stands for Infiltration Concept, uses microinvasive technology to fill and reinforce demineralized enamel without drilling, anesthesia, or sacrificing healthy tooth structure. It is indicated for the treatment of white spot lesions and incipient decay.

Ivoclar recognized by NADL

The National Association of Dental Laboratories recently named Ivoclar Vivadent as the 2010 NADL Manufacture Member of the Year. This award is presented to an NADL member company who has made significant contributions and demonstrated leadership in the dental laboratory industry. The NADL recognized Ivoclar Vivadent by presenting an award at the Vision 21 meeting, held recently at the Paris Hotel in Las Vegas.

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