Butlers increases focus on Real Age

The John O. Butler Company and the National Women`s Health Resource Center (NWHRC) also used a news conference during the Chicago dental meeting to announce its "Brush Up on Wellness" campaign.

The John O. Butler Company and the National Women`s Health Resource Center (NWHRC) also used a news conference during the Chicago dental meeting to announce its "Brush Up on Wellness" campaign.

"The link between oral health and systemic health has been talked about for many years in terms of the relationship to heart disease, low birth-weight babies, stress, and so on," said John Hennessy, vice president of sales and marketing for Butler`s United States oral care division. "Our goal is to serve as the facilitator to bring people together on this issue."

The campaign is directed toward two audiences: the dental professional and the general public. Butler will use the umbrella of the Butler G•U•M® brand to spearhead the campaign.

"We believe oral health is health," said Amy Niles, executive director of the NWHRC. "The emerging research showing the link between oral health and systemic health isn`t only fascinating, but it`s also absolutely critical that this information gets to the general public."

Several Web sites are available for people more interested in the information. Log on to www.healthywomen.org for the NWHRC`s site. Another site, www.livingyounger. com, serves as a portal for providing information on a variety of topics relating to this issue. A third site, www. realage.com, helps people determine their "real age." The site is based on the book by Dr. Michael Roizen which claims that a person`s real age is not determined by the number of years they`ve been alive, but more by their eating, drinking, and hygiene habits, along with other factors.

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