Oral-B Laboratories releases the results of a clinical study that indicated a new toothbrush can remove 30 percent more plaque than a toothbrush that is three months old.
- As a result of the study, Oral-B said it would sponsor a professional and consumer promotion campaign to generate awareness about the importance of routine toothbrush replacement.
- Part of the promotion is the "$1 Million Dollar Oral-B Change Your Brush Instant-Win Game," a contest where a toothbrush owner can win $1 million if the Oral-B logo on the handle turns gold after being placed under water. The winner`s dental office will be awarded one million American Airlines miles.
- For more information about the clinical study, or to order patient education materials, contact Oral-B, (800) 446-7252.