Episode 79: Bursting Social Media Bubbles with Rita Zamora

Rita returns to the podcast with a bold question: are we letting our own preconceived notions of social media affect how we reach out to patients? I can say that it does for me and I have to remind myself of what my audience wants from me, not the other way around. She shares a recent experience that caused her to rethink strategy as well. Find out what’s new with the Apple iOS update and why TikTok can be exhausting for dental offices.

Quotes: 

• “Our social media bubbles can hurt us.”
• “What we think is true for us on social media is not true for everyone.”
• “It almost takes a village sometimes to run social media.”
• “Have a program in place that is going to save you time and be easy for your team members to collaborate on.”
• “If you want to be discovered on Instagram, you should be using your hashtags.”
• “To keep yourself from burning out you need to have support.”

Links from Episode: 

• How Apple’s iOS 14 Release May Affect Your Ads and Reporting
• Apple, Its Control Over the iPhone, The Internet, And Yes, The Metaverse — MatthewBall.vc
• TikTok Turns Average Joes Into Stars. Then What?
• Behind the Scenes of a TikTok Video: Weeks of Work for Seconds of Content

Connect with Rita Zamora: 

• Connect90.com
• Rita Zamora (@ritazamora) • Instagram photos and videos
• Rita Zamora Connections Facebook

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