Colgate Oral Pharmaceuticals Inc. extends its Colgate Platinum whitening toothpaste line with a new baking soda variant.
- All Platinum products contain an advanced whitening formula and provide complete cavity protection, tartar control, and fresh breath benefits.
- In addition to the new baking soda variant, the Colgate Platinum line offers the flavors of mild mint and original crystal mint flavors.
- Colgate will team up with Glamour magazine to launch a national "See Your Smile Go Platinum" contest that will offer Platinum consumers the chance to win a trip to Hollywood for a photo session with a top photographer and the opportunity to appear in a Platinum ad in Glamour.
