Sensitive toothpaste

June 1, 1997
An all-natural choice is available now for sufferers of tooth sensitivity. Responding to the number one new-product request from its loyal customer base, Tom`s of Maine introduces Natural Toothpaste for Sensitive Teeth in two popular flavors: soothing, mint-free Fennel and refreshing Wintermint.

An all-natural choice is available now for sufferers of tooth sensitivity. Responding to the number one new-product request from its loyal customer base, Tom`s of Maine introduces Natural Toothpaste for Sensitive Teeth in two popular flavors: soothing, mint-free Fennel and refreshing Wintermint.

Tooth sensitivity is a common condition afflicting about one in four consumers. Characterized by pain or throbbing in the teeth, it occurs most often when teeth are exposed to hot, cold, sweets, or touch. The primary causes are erosion of tooth enamel and receding gumlines.

The active ingredient in Tom`s of Maine Natural Toothpaste for Sensitive Teeth is potassium nitrate, a naturally occurring, clinically proven ingredient. Most products on the market contain artificial sweeteners, flavors, or colors. Tom`s of Main Natural Toothpaste for Sensitive Teeth has the fresh, clean taste of natural, whole-flavor oils, so it is never bitter. Over a two- to three-week period, the product gradually shields nerve endings and reduces the uncomfortable pain of sensitive teeth.

Tom`s of Maine Natural Toothpaste for Sensitive Teeth is available in 3.5-ounce tubes and a .87-ounce Wintermint trial size. Shipments to distributors are scheduled to begin this month. For additional information, call (207) 985-2944.