Toothpaste

Chesebrough-Pond introduces Mentadent Advanced Whitening Toothpaste that offers therapeutic and cosmetic oral care benefits.

* The toothpaste is safe for everyday use and contains fluoride, baking soda, and peroxide. In addition, the toothpaste contains zinc citrate for inhibiting the formation of tartar.

* In a consumer self-awareness test, Mentadent Advanced Whitening users observed an improvement in the whiteness of their teeth in two weeks. After two months, consumers reported a one- and three-shade increase in whiteness.

* As with the original Mentadent toothpaste, the product is packaged in a dual-chamber pump. The pump keeps the peroxide gel separate from the baking soda paste until released together onto the brush.

* The Internet address for Mentadent is: www.mentadent.com.

* For more information, contact Chesebrough-Pond, (800) 243-5804.