Kerr composite roadshow a success
Starting this spring, Kerr is embarking on a multicity goodwill tour dubbed the Kerr Composite Roadshow to help spread the word about the new Herculite Ultra, and most importantly, to equip distribution partners with the information they need to confidently sell this product. These branch-level events feature hands-on demonstrations and relevant industry discussions, and wrap up with a social hour so partners can get to know each other better.
Back to basics
While the roadshow is not a completely new venture for Kerr, the company is going back to its roots and supporting the dealer community by getting more intimately involved. The goal is to help partners understand what’s most important about this new product, how to troubleshoot, and how to prepare to make a good sale. By training dealer reps on how to use Herculite Ultra, they’re able to see that the virtues of the product are truly different – from incredible handling and smoothness to amazing polishability, all built on 25 years of proven clinical history and the latest in nanotechnology.
“We recognize that the majority of our distribution partners are affected by the slow economy,” said Brandy Lewis, Kerr senior marketing manager. “We want to provide direct value to the dealer. These roadshows are a way to increase one-on-one time with our greatest asset – the dealer representative. Being able to discuss unique selling points of our product, as well as receive no-holds barred feedback, has been truly enlightening to everyone who attends, especially us.”
Boston or bust!
The most recent stop on the tour was Boston, where Kerr members were met with a resounding response from Patterson partners. “With Kerr’s new composite out, everyone really liked being able to compare it to other products. But rather than your typical clinical setting, it was in an upbeat, relaxed, and very positive environment,” said Edward Ferrero, Boston branch manager at Patterson Dental. The meeting was at a restaurant with a library, which created a more intimate space. “My team came away feeling closer to the Kerr team. We got to know each other, and we learned about Kerr’s 120-year legacy and the long, successful history behind Herculite technology and where it is going.”
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