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Trade News

June 1, 2012

Dental Trade Alliance has new address

On April 1, the Dental Trade Alliance (DTA) officially moved into its new offices. The new address is:

Dental Trade Alliance
4350 N. Fairfax Drive, Suite 220
Arlington, VA 22203

The phone and fax numbers and e-mail addresses stay the same.

Summit Dental Systems:
Fun in the sun with Atlanta Dental

Summit Dental Systems recently extended an invitation to members of Atlanta Dental's sales force to spend a few days in sunny South Florida at the SDS headquarters in Fort Lauderdale. The salesmen were able to obtain hands-on experience with all SDS equipment and get personally acquainted with the SDS staff and how they can help generate many new sales opportunities in their area. A key focus of the meeting was to have the salesmen familiarize themselves with the newly introduced Zipclave steam sterilizer — one of the fastest full-size semi-automatic autoclaves on the market today.

Axis|SybronEndo merger ongoing

If coming together is a beginning and working together is success, then Axis|SybronEndo is poised for continued growth by implementing several key improvements made possible by the merger of Axis Dental and SybronEndo.

Instruments designed to work together. Now, Axis|SybronEndo offers a full spectrum of rotary and endodontic instruments for dentists who demand exceptional performance from products designed for the way they practice.

Increased local support. Axis|SybronEndo has doubled its sales force, which means dentists will experience a higher level of local support. The company has also invested in training to provide the ultimate in technical expertise from a dedicated sales specialist.

"Axis Dental and SybronEndo have always shared a common objective: To win and keep your business by providing exceptional products and outstanding service", said Perry Lowe, president of Axis|SybronEndo. "We remain dedicated to this objective now that we are operating as one company committed to providing products."

S-Ray Inc. announces first licensing agreement with Dental GPS

S-Ray Inc. has announced its first licensing agreement. The license, granted to Dental GPS, allows for worldwide use of S-Ray Incorporated's Ultrasound Digital Impression System (UDIS).

The UDIS, part of a full-mouth "smile design" system, digitally maps a patient's entire dental anatomy, increasing accuracy and readability of the resulting image. UDIS's digital imaging reduces time, labor, and material costs by rendering conventional dental impression materials and stone casts obsolete.

"Though we plan to attach the UDIS to equipment such as CAD/CAM systems, Dental GPS is an ideal partner for our portable iPhone form factor device," said Steve Baird, chief executive officer of S-Ray Inc. "This is another example of how moving digital dentistry into the Cloud increases portability and rapid case acceptance while lowering costs."

Safco now offers Pentron products

Safco Dental Supply Company recently became an authorized dealer of Pentron Clinical products. The partnership will broaden Safco's portfolio of high-quality dental supplies, giving customers even more product choices.

"Pentron Clinical has been a respected name in dentistry for decades and has great success in developing innovative products that meet practitioner demands," said Ken Saffir, chief executive officer of Safco. "Through this partnership, we are even better positioned to serve our customer base."

Holt Dental creates special markets division

Holt Dental Supply, Inc. has created a special markets division which will focus on government, schools, and corporate accounts.

"We are excited to receive our GSA contract and are thrilled at the opportunity to bring our service centered approach to this group of dental professionals," said Paul Holt, president of Holt Dental Supply.

OHA receives boost from Henry Schein

Henry Schein Cares® Foundation recently announced that its Board of Directors had awarded a $20,000 challenge grant to Oral Health America (OHA). The Foundation at Henry Schein Inc. is committed to "helping health happen" through its global social responsibility program.

Acknowledging the generous gift in a letter to the Foundation's executive director Alan Cohen, Oral Health America's president and chief executive officer Beth Truett stated, "Our friends at Henry Schein know as well as anyone that more than 10,000 ‘Baby Boomers' will reach retirement age every day for the next 19 years, and that while today's older adults are living longer and enjoy better oral health than previous generations, they are particularly susceptible to oral disease and decay as they age and face chronic and systemic health issues.

"For this reason, OHA intends to steer the proceeds of this grant towards its signature programs such as the Wisdom Tooth Project, an effort OHA is pioneering as an effort to connect, educate, and advocate for the oral health of all older Americans, especially those most vulnerable."

Triodent, Ultradent ink pact

Triodent Corporation and Ultradent Products recently announced that Ultradent will be the exclusive distributor of Triodent products in the United States.

"Ultradent is highly regarded for its progressive approach and ways of doing business, and I too have admired them for a long time," said Triodent founder and chief executive officer Dr. Simon McDonald, pictured at right signing the agreement. "We believe there are things we can do, and do much better, with Ultradent as our partner. I very much look forward to seeing this synergy develop."

The partnership with Ultradent is the result of careful consideration. The greatest emphasis was finding a partner that could maintain the type of service Triodent has provided to date.

"In the end," Dr. McDonald added, "Ultradent and its direct business model was preferred because our business philosophies are very similar, as are the aspirations for our customers and business in general."

"We're very excited about our partnership with Triodent," said Dr. Dan Fischer, Ultradent's president and chief executive officer. "We've maintained a history of innovative products with the end goal of making our dentist partners more efficient and benefiting patients with quality treatment. Triodent's offerings provide a nice complement to our existing line of direct restorative materials."

Triodent's flagship product is the V3 Sectional Matrix System which features the V3 Ring.

NDC holds annual forum, hands out awards

The annual NDC Dental Forum was recently held in Ponte Vedra, Fla. The meeting had 38 independent dealers and 53 vendor companies in attendance. A recap of the past year showed business was strong for the independents in 2011. Merchandise purchases grew by 7%, while equipment purchases were up 3%.

Kimberly-Clark was awarded the Warehouse Vendor of the Year, and Innovative Healthcare Corporation was the NDC Brands (Quala/Pro Advantage) Vendor. Midmark Corporation was recognized as the overall Manufacturer of the Year for 2011 (top photo).

Dealer recognition went to Garden State Dental Supplies for the Warehouse Member Award, and Nashville Dental for the NDC Brands (Quala/Pro Advantage) and the Marketing and Creative Services Awards. The NDC Dental Member of the Year award went to Midco Dental (Tuttle, Okla.) for their performance in exceeding goals in all categories — sales, warehouse purchases, and private brand support (bottom photo).

Oragenics secures more capital

Oragenics, Inc., recently announced that the company entered into a new loan agreement with the Koski Family Limited Partnership for $2.5 million in secured funding in two equal advances. The first advance occurred on March 23.

Safco upgrades refrigeration system

Safco Dental Supply Company recently upgraded to a larger, more energy-efficient refrigeration system to ensure optimal climate controlled product storage. Not only does the new unit help prolong the shelf life of more than 300 different products (three times more than Safco's previous refrigeration units) but it enables warehouse staff to more easily identify products for quicker fulfillment of customer orders.

"Customer satisfaction was the number one driver behind this investment," said Neil Ingram, vice president and general manager of Safco. "Our operations team worked closely with our manufacturer partners to determine which products should ideally be refrigerated while stored in our warehouse. We also teamed with product manufacturers to establish proper operating procedures — including required temperature of the refrigeration unit, and the charting and recording of actual temperature."

Safco then took it one step further, adding special labels to refrigerated products to alert customers that these items were refrigerated at Safco, and that the manufacturer either recommends or suggests that a particular product be refrigerated. Starting in May 2012, Safco's dental supply catalogs and invoices will include clear, concise information identifying all products requiring refrigeration. This will help Safco's customers to better recognize the products they should refrigerate in their offices.

ZILA acquires product portfolios from Discus Dental

Zila, Inc., has acquired Discus Dental's laser and prophy product portfolios. These products include NV™ & SL3™ soft tissue lasers, Zen™ cordless hygiene handpiece, and Insight® ultrasonic insert lines. The addition of these products strengthen and support Zila's proprietary Soft Tissue Management® (STM®) product portfolio, which includes Rotadent® professional rotary toothbrushes, ViziLite® Plus oral lesion identification and marking system, ATRIDOX® (doxycycline hyclate) 10% locally applied antibiotic, and the Pro-Select Platinum® piezo ultrasonic scaler.

Zila and Discus Dental will work together to transition all customer support, manufacturing, and distribution operations into Zila's facilities in Batesville, Ark.

FDI moves meeting to Istanbul

The FDI Council has announced that the 2013 Annual World Dental Congress has been moved from Seoul, Korea, to Istanbul, Turkey. The dates remain the same (August 29-September 1, 2013).

"After very careful evaluation of the difficult economic situation in Korea and information received from the Korean Dental Association (KDA) and from the dental industry, the FDI Council came to the conclusion that present conditions cannot guarantee a successful joint Annual World Dental Congress in Seoul in 2013. There is a very high risk of up to three dental events taking place there during the same year," Orlando Monteiro da Silva, FDI president, and Jean-Luc Eiselé, executive director, said in a letter.

The Turkish Dental Association will serve as the host for the 2013 meeting.

DentalEZ Group's Reynolds announces retirement after 31 years

DentalEZ® Group has announced that Daryl Reynolds is planning to retire from his position as Western Regional Sales Manager, following more than 31 years of service with the company.

"Daryl has been a pivotal part of our DentalEZ family and successes since 1981," remarked Gordon Hagler, president and chief operating officer for DentalEZ Group. "We are extremely grateful for all of his substantial contributions to our organization. Daryl has been a winner in every position he has held throughout the years. We wish Daryl the very best in his retirement; he will be greatly missed."

Reynolds joined DentalEZ in 1981 as territory sales manager, where he was awarded Salesman of the Year for two consecutive years. He was then promoted to regional sales manager then went on to become a government sales manager. Reynolds was awarded Government Sales Manager of the Year for three consecutive years.

He was then promoted to vice president of sales, where he held that position for some time before returning back to a sales management position as Western Regional Sales Manager. While holding the position of Western Regional Sales Manager, his territory was a 10-time winner of the Region of the Year award.

Air Techniques celebrates milestone

Air Techniques, Inc. is celebrating its 50th anniversary in 2012 with a brand new look. With a new logo and a redesigned 2012 dental catalog, customers might see some differences in Air Techniques' look, but the company's commitment to quality remains as strong as ever.

"Our mission at Air Techniques has stood true for 50 years — to manufacture products that are reliable and technologically advanced to support our customers' practices while increasing their return on investment," said Richard Povak, president. "We are proud to carry our legacy as a U.S. manufacturer based in New York."

NASCAR helps GKAS kick off 10th year

The American Dental Association's (ADA) Give Kids A Smile program, ADA Foundation, Henry Schein, Inc., and 3M ESPE Dental are teaming up with NASCAR star Greg Biffle again in 2012 to put good oral health on the fast track for young fans of NASCAR.

Across the country, Biffle, driver of the No. 16 3M Ford Fusion in the NASCAR Sprint Cup Series, will help deliver the message to children about healthy habits like brushing, flossing, visiting the dentist and making smart food choices. Unfortunately for millions of children in this country, these healthy habits aren't a routine practice.

Biffle also took the important oral health message to Richmond International Raceway during the NASCAR weekend in late April for a special Give Kids A Smile dental health screening and education event. A team of sponsors hosted a dental health screening event at the Richmond International Raceway Midway on Friday. Volunteer dentists and other dental team members organized through the Virginia Dental Association provided underserved children free dental evaluations, fluoride treatments and, if needed, dental sealants at this unique event. On Saturday, young fans and their families participated in fun activities and education about healthy dental habits.

In honor of this special oral health program, NASCAR driver Greg Biffle's No. 16 3M car sported a special Give Kids A Smile paint scheme during the 58th Annual Richmond 400 (see below).

"As a parent, you want to do everything you can to protect your children's health and teach them good lifelong habits," Biffle said. "When you consider how much dental health impacts children's ability to learn, self-confidence and overall quality of life, you want to do everything you can to help them be healthy. For children in need, it is even more of a challenge, so we're teaming up again with 3M ESPE Dental, the ADA and Henry Schein to provide education and free screenings and treatments."

The event also is part of the yearlong celebration of the Give Kids A Smile program's 10th anniversary in 2012. Fans can follow Give Kids A Smile on Facebook at

DHPI opens Minnesota branch

Dental Health Products, Inc. (DHPI) has announced the latest addition to its growing list of full-service branch offices with a new location in Mendota Heights, Minn. This newest office will feature a showroom displaying the latest in digital imaging products and dental equipment, a staging warehouse, and office space to accommodate its expanding sales force in the Twin Cities area. The office opened in May. The DHPI - Minnesota office address is:

1408 Northland Drive
Suite 306
Mendota Heights, MN 55120
Phone: (800) 626-2163

"We are extremely pleased to expand our full-service capabilities into the Minnesota market knowing we can bring better value to our customers with technical service and full-line equipment sales and support. This is a tremendous opportunity for DHPI. It will greatly support our very capable team already in place in the Twin Cities," said Steve Desautel, vice president of sales and marketing.

The Minnesota branch is DHPI's seventh full-service branch office, joining offices in Wisconsin, Michigan, Illinois, Ohio, Nebraska, and California supported by two distribution centers in Wisconsin and Nevada.

Henry Schein opens TechCentral Solutions Center

Henry Schein, Inc., has opened the Henry Schein TechCentral Solutions Center to provide expert customer support for dental and office technology solutions. Headquartered in American Fork, Utah, TechCentral brings together experts in Dentrix practice management solutions, computers, networking, the Internet, and other business technologies, who work together as one team to provide each customer 360-degree support, not just single-product help. TechCentral offers customers one-number-to-call access to Henry Schein support experts who will answer questions and solve problems related to integrated dental office technology.

"Dental practices achieve greater office efficiencies, lower operating costs, and provide better patient care when they invest in integrated, networked technologies," said Jim Harding, senior vice president and chief technology officer of Henry Schein, Inc. "As more front office and operatory technologies integrate and rely on a rock-solid business network, dental practices need a trusted support partner who they can turn to for help. Henry Schein's TechCentral Solution Center now makes it faster and easier for our customers to get the expert support that they need without having to call several companies."

Henry Schein customers can call the TechCentral Solutions Center support line at (800) 522-2164 or learn more at

DentalEZ® Group opens new showroom

DentalEZ® Group recently announced the opening of a new showroom at its StarDental® facility.

Located in Lancaster, Pa., the StarDental building was used primarily as a manufacturing facility for DentalEZ's StarDental brand handpieces for many years. Now, the facility dons an elegant and spacious 750-square-foot showroom addition that showcases many DentalEZ product brands, including DentalEZ, StarDental, RAMVAC®, CustomAir®, and more.

The new DentalEZ showroom is adorned with complete operatory configurations, including a wide variety of dental chairs for patients and professionals, delivery units, operatory lights, cabinetry, utility room equipment, and a multitude of handpieces for dentists and hygienists.

"We are so excited to provide dental professionals with such beautiful displays of how they too can create a customized operatory of quality products," said Randy Arner, vice president of marketing for DentalEZ Group. "The new DentalEZ showroom gives dental professionals the opportunity to learn more about our ergonomic, high-quality products. We personally invite all dental professionals to come and see how DentalEZ provides a full range of operatory solutions."

The new DentalEZ showroom is open Monday through Friday, 9 a.m. to 5 p.m.

Garrison Dental Solutions products now available from Practicon

Practicon is now distributing products from Garrison Dental Solutions in the United States and Canada. Practicon is pleased to offer a variety of Garrison Dental products, including the new Composi-Tight 3D™ Clear, Slick Bands™ Non-Stick Matrices, and Cure Through Wedge Wands™.

Freud Dental expands operation

Freud Dental Supply is expanding their operation with the merger of the Hewitt Dental Supply operation headquartered in Austin, Texas. Allan Day will be the branch manager of the Texas facility, which will be doing business as Freud Hewitt Dental Supply.

Founded in 1978, Hewitt Dental has provided equipment and service to dental practices in the central Texas market for more than 32 years.

Freud's operational base now includes Freud Dental (Flanders N.J.), Freud Corban Dental (Farmington Hills, Mich.), Freud Dental Enterprises (Englewood, Colo.), Freud Cordent (Liverpool, N.Y.), Freud Hewitt (Austin, Texas), and Freud Global (New York, N.Y.).

Beaming White opens Barcelona office

To accommodate their rapid growth, Beaming White recently opened a new office and manufacturing facility in Barcelona, Spain, which will serve as headquarters for their European operations.

"We are growing at a breakneck pace in spite of the economy," said Luis Lajous, founder and chief executive officer of Beaming White, LLC, a manufacturer headquartered in Vancouver, Wash., of teeth whitening products, equipment, and supplies for the beauty and dental industries worldwide.

iSmile Dental moves into new facility

iSmile Dental Products, Inc. has moved to into a new office and warehouse facility to accommodate its increasing product lines and growing sales.

The new iSmile office and warehouse complex is located at 4201 Sierra Point Drive, Suite 102 in Sacramento, Calif. The new facility features 17,000 square feet of work space, which is three times larger than the previously occupied office and warehouse space.

"With an increase in volume from new customers last year as well as continued business we've sustained since opening in 2008, we realized the need to upgrade our facility in order to best serve our growing customer base," said Bryan Shields, president and chief executive officer.

Complete a training module, earn a $5 Starbucks gift card

Heraeus and Dentrek recently released a Dealer Sales Rep Training Module for Heraeus' innovative Venus® Temp 2 Provisional Material.

This training module can be accessed directly through participating dealers' websites. The Venus Temp 2 module is the latest in a series of animated selling modules by Heraeus.

Dealer sales representatives who watch this module and pass a brief quiz will get a free product packet and Starbucks $5 gift card courtesy of Heraeus.

For more information on Heraeus or its products, call (800) 431-1785 or visit